Running Lean: Iterate from Plan A to a Plan That Works (Lean Series) Hardcover by Ash Maurya (Author

51tCIG3jMzL._SY346_PJlook-inside-v2,TopRight,1,0_SH20_We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail–not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product.
What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise ofRunning Lean.

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a “product/market fit” for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.

Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who’s interested in starting a business project.

  • Find a problem worth solving, then define a solution
  • Engage your customers throughout the development cycle
  • Continually test your product with smaller, faster iterations
  • Build a feature, measure customer response, and verify/refute the idea
  • Know when to “pivot” by changing your plan’s course
  • Maximize your efforts for speed, learning, and focus
  • Learn the ideal time to raise your “big round” of funding

 

“If you are starting a company, or want to adopt the Lean Startup approach, Running Lean is a must read.”

 

– Brad Feld, Managing Director, Foundary Group

Review

“Ash has put together a book I wish I’d read before pursuing my own startup. The level of detail, including case studies and practical applications, make this book a resource worthy of sitting on every aspiring entrepreneur’s shelf.”

-Rand Fishkin, CEO and Cofounder, SEOmoz; Coauthor, The Art of SEO
“Ash has laid out a clear compass for anyone to validate their ideas, solve real problems and create a successful business. I’d encourage this book to anyone trying to get a business off the ground.”
– Noah Kagan, Chief Sumo of AppSumo.com
“Lean concepts are exciting but it’s hard to know what to actually do. Ash not only gives advice but makes it practicable–this is the first comprehensive guidebook for how to execute a Lean Startup.”
– Jason Cohen, founder of WP Engine & Smart Bear.
“Ash provides compelling, actionable guidance for applying lean principles to a startup. His startup canvas changed the way I think about my own startup. This book is a valuable guide whether you are a serial entrepreneur or a first time founder.”
– Sean Ellis, Founder & CEO of CatchFree
“Easily one of the best technical books on Lean Startup ever written. Period. End of point. Done.”
– Dan Martell, Founder of Clarity.fm & Angel Investor

About the Author

Ash Maurya (@ashmaurya) is the founder of USERcycle. Since bootstrapping his last company seven years ago, he has launched five products and one peer-to-web application framework. Throughout this time he has been in search of better, faster ways for building successful products. Ash has more recently been rigorously applying Customer Development and Lean Startup techniques to his products, which he frequently writes about on his blog and turned into a book: Running Lean.

Ash resides in Austin, Texas, with his wife, two children and two dogs.

 

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